Can you imagine your email subscribers converting, your bounce rate dropping, and the earned revenue from your email campaigns leading all digital spend? Those results are possible only if your email marketing is future-ready.
Your potential leads are savvier and intentional about what content they consume online and how they consume it. As a result, personalization and data-backed insights are more critical than ever for making meaningful connections with your audiences.
Here are five ways to upgrade your email marketing in 2024:
Double-down on personalization
One of the best email marketing tactics for businesses is to get personal with potential leads by sending tailor-made messages. You’ll have a higher open and click-through rate, more engagement, and increased revenue as a result.
Personalization tactics include…
- Using segmentation: Segmenting your email list means grouping your recipients based on parameters such as demographics, location, and buying behavior.
- Considering browsing history: By analyzing users’ browsing history and interactions on your website, you can personalize their emails accordingly and send tailored offers to increase the likelihood of conversion.
- Taking advantage of important dates: You can use important dates such as birthdays to send personalized greetings or even discount offers for products your targeted leads are interested in.
- Employing trigger emails: A trigger email is a message you send to recipients after they complete an action on your website, such as buying a product, trying a demo version, or signing up for a newsletter subscription.
- Sending emails from a specific person: Instead of using your business name as the sender address, you can use a person’s name to build a more personal connection.
Email personalization is about making subscribers feel like more than a number on your list.
Create more value
Emails should contain a balance of value (guides & how-tos), insights (industry trends & timely updates), and promotion (sales, why you vs. competitor, & new releases). The trick is to find and create a formula that works for you, that’s where we come in!
Incorporate user-generated content
Your potential leads are more likely to pay for a product or service recommended by others, via online reviews, word-of-mouth recommendations, and user-generated content (UGC).
Fully 92% of consumers say user-generated content is more trustworthy than traditional advertising, according to Nielsen’s Consumer Trust Index. People trust UGC because it’s organic and comes from people with whom they identify.
One way to incorporate UGC into your email marketing is to include customer testimonials in your emails. Doing so not only shows prospects that others are happy with your product but also helps you convey your brand values effectively.
Conduct A/B testing
If you are not testing, you are guessing. But many companies don’t test enough. A/B is the simplest of tests. You send two versions to 10% of your list and the winner goes to the rest of your list.
Using A/B testing, you can find out what works best for your subscribers and, more important, test new ways to grow your email list.
Use automation to improve your results
Automation is the hottest trend in digital marketing. It can streamline the repetitive tasks of your business and increase overall productivity by automating workflows based on triggers and actions.
You can set up a nurture email campaign to target people who abandon the checkout process. You can also set up drip email campaigns to nurture your leads through a sequence of emails until they are ready to purchase a product.
Image in conjunction with tripleseat