National Pi Day or International Day of Mathematics–In sum (yeah, now I’m just abusing the concept!), take it from the communications major, math will show up in the strangest of places. Even sometimes, at dinner with your 9 year old grand-daughter discussing how multiplication and division can be demonstrated in Pies…
National Signing Day ’24: What will you sign on to?–Yet, hundreds if not thousands of Small Businesses fail every day for lack of a committed direction in their marketing strategy. At Krejca Creative Group we not only empathize with these businesses we believe it is our mission to help them with their direction. As Parents, Coaches, and teachers assist the athletes with their choice of direction for the next four years, let us help your small business with a committed marketing strategy.
Super Bowl 58 Commercials Thoughts 2024–In the end, Super Bowl TV commercials work best when they promote mass market products – through humor, use of animals, nostalgia and celebrities – as well as social causes that resonate with consumers. Linking a brand with memorable and creative storytelling is also an effective way to boost overall brand visibility.
Small Business Email Marketing for 2024–And one bonus statistic for you to really consider having Krejca Creative Group help with your email marketing efforts:
“Welcome” emails have the highest open rate of 82% – if we can convert JUST 10% of them, that’s an 8% increase in your sales!
Movie Motif Marketing | What is it?–To define a thing is to acknowledge its existence. Not sure if someone has said that before but it sure sounds real. We’ve seen the eTrade baby portray an action hero agent being called back into service, the H&R Block guy recreate the #DirtyDancing scene with a new client, and Mark Hamill portray a Jedi master mentoring a new racer not to mention #Arnold appearing in a ‘premiere’ styled commercial for his eventual appearance in State Farm commercials.
Movie Motif Marketing; What’s next?–In advertising circles, The Academy Awards are known as the Super Bowl for women: the second most expensive night on TV to advertise. Social media is the key to Oscars marketing/advertising. It gives the regular awards show audience an additional 75% boost in eyeballs. The average AdSpot for an Oscars spot is going for $1.8M in 2024! Fill out the form below and let us know your predictions on best campaigns of the night.
What are you returning? Boxing Day 2023!–It is easy to be cynical about brands taking a stand on a political or social issue. Terms like greenwashing and pinkwashing didn’t appear out of thin air, after all, and those closest to these causes can sniff out a disingenuous attempt to curry favour from a mile away. But, equally, it’s important to remember that many brands are just trying to do what they see to be the right thing and many were not rewarded for it in 2023.
Answer in the comments!
5 Resolutions to get more from your email marketing in 2024–Can you imagine your email subscribers converting, your bounce rate dropping, and the earned revenue from your email campaigns leading all digital spend? Those results are possible only if your email marketing is future-ready. As a result, personalization and data-backed insights are more critical than ever for making meaningful connections with your audiences.
5 Awesome Holiday Emails 2023:–One trick to steal I always am sure to encourage any time of the year is animation. Email hasn’t always been able to distribute animations but now it’s almost a requirement. Animations don’t have to be complicated or ‘over the top’ as these three examples demonstrate.
top 7 Black Friday trends in 2023:–Prepare for Black Friday now. It is never too early to send a ‘save the date’! Tease your products, services, offerings with ‘Pre-Black Friday’ taglines. Run a major POS campaign in connection with an email outreach for Small Business Saturday. Local businesses tend to not think the biggest shopping weekend of the year applies to them but every business has an audience and that audience will making purchases that weekend. Why not from you?
International CAPS LOCK Day–We’ve all been there. Or know someone who has. This Sunday (October 22nd) there’s a whole day devoted to going buck wild with that slip of a finger on your keyboard, unapologetically. But caps aren’t just for loud conversations or baseball. They can be used in emails for stylistic purposes, a simple way to help capitalize on your message to your audience. BUT ARE AMAZINGLY ANNOYING WHEN USED IN EXCESS WITHOUT PURPOSE.
Ecommerce Customer Journey–How Email Design Can Actively Influence the Ecommerce Customer Journey Email design plays a crucial role in persuading customers to click and convert, extending beyond just copywriting. While discussions about persuasion in email messages often focus on copywriting, it’s important to recognize that email design can also play a significant role in encouraging customers to […]
Here Are 5 Signs It’s Time to Make a Change–With 25 years of marketing experience under my belt, I can quickly assess what a business is doing right and wrong with its marketing.
Most often, it’s simply the absence of a results-based marketing strategy. A marketing strategy is a plan of action designed to promote and sell a product or service. However, many companies I observe lack any plan at all, and worse, they fail to track the sources of their customers.
Utilize Visual Hierarchy in Typography for Marketing Design–In summary, it all boils down to purposefully guiding the viewers’ gaze and attention, with the most significant influence stemming from contrast and spacing. Typography achieves contrast in several ways, with weight being the most prominent method. Regarding spacing, elements that belong together should be placed closer. However, these techniques are only as effective as your design’s clarity of goals, relevance of content, and sound structure.
National Pi Day or International Day of Mathematics – In sum (yeah, now I’m just abusing the concept!), take it from the communications major, math will show up in the strangest of places. Even sometimes, at dinner with your 9 year old grand-daughter discussing how multiplication and division can be demonstrated in Pies…
National Signing Day ’24: What will you sign on to? – Yet, hundreds if not thousands of Small Businesses fail every day for lack of a committed direction in their marketing strategy. At Krejca Creative Group we not only empathize with these businesses we believe it is our mission to help them with their direction. As Parents, Coaches, and teachers assist the athletes with their choice of direction for the next four years, let us help your small business with a committed marketing strategy.
Super Bowl 58 Commercials Thoughts 2024 – In the end, Super Bowl TV commercials work best when they promote mass market products – through humor, use of animals, nostalgia and celebrities – as well as social causes that resonate with consumers. Linking a brand with memorable and creative storytelling is also an effective way to boost overall brand visibility.
Small Business Email Marketing for 2024 – And one bonus statistic for you to really consider having Krejca Creative Group help with your email marketing efforts:
“Welcome” emails have the highest open rate of 82% – if we can convert JUST 10% of them, that’s an 8% increase in your sales!
Movie Motif Marketing | What is it? – To define a thing is to acknowledge its existence. Not sure if someone has said that before but it sure sounds real. We’ve seen the eTrade baby portray an action hero agent being called back into service, the H&R Block guy recreate the #DirtyDancing scene with a new client, and Mark Hamill portray a Jedi master mentoring a new racer not to mention #Arnold appearing in a ‘premiere’ styled commercial for his eventual appearance in State Farm commercials. 
Movie Motif Marketing; What’s next? – In advertising circles, The Academy Awards are known as the Super Bowl for women: the second most expensive night on TV to advertise. Social media is the key to Oscars marketing/advertising. It gives the regular awards show audience an additional 75% boost in eyeballs. The average AdSpot for an Oscars spot is going for $1.8M in 2024! Fill out the form below and let us know your predictions on best campaigns of the night.
What are you returning? Boxing Day 2023! – It is easy to be cynical about brands taking a stand on a political or social issue. Terms like greenwashing and pinkwashing didn’t appear out of thin air, after all, and those closest to these causes can sniff out a disingenuous attempt to curry favour from a mile away. But, equally, it’s important to remember that many brands are just trying to do what they see to be the right thing and many were not rewarded for it in 2023.
Answer in the comments!
5 Resolutions to get more from your email marketing in 2024 – Can you imagine your email subscribers converting, your bounce rate dropping, and the earned revenue from your email campaigns leading all digital spend? Those results are possible only if your email marketing is future-ready. As a result, personalization and data-backed insights are more critical than ever for making meaningful connections with your audiences.
5 Awesome Holiday Emails 2023: – One trick to steal I always am sure to encourage any time of the year is animation. Email hasn’t always been able to distribute animations but now it’s almost a requirement. Animations don’t have to be complicated or ‘over the top’ as these three examples demonstrate.
top 7 Black Friday trends in 2023: – Prepare for Black Friday now. It is never too early to send a ‘save the date’! Tease your products, services, offerings with ‘Pre-Black Friday’ taglines. Run a major POS campaign in connection with an email outreach for Small Business Saturday. Local businesses tend to not think the biggest shopping weekend of the year applies to them but every business has an audience and that audience will making purchases that weekend. Why not from you?
International CAPS LOCK Day – We’ve all been there. Or know someone who has. This Sunday (October 22nd) there’s a whole day devoted to going buck wild with that slip of a finger on your keyboard, unapologetically. But caps aren’t just for loud conversations or baseball. They can be used in emails for stylistic purposes, a simple way to help capitalize on your message to your audience. BUT ARE AMAZINGLY ANNOYING WHEN USED IN EXCESS WITHOUT PURPOSE.
Ecommerce Customer Journey – How Email Design Can Actively Influence the Ecommerce Customer Journey Email design plays a crucial role in persuading customers to click and convert, extending beyond just copywriting. While discussions about persuasion in email messages often focus on copywriting, it’s important to recognize that email design can also play a significant role in encouraging customers to […]
Here Are 5 Signs It’s Time to Make a Change – With 25 years of marketing experience under my belt, I can quickly assess what a business is doing right and wrong with its marketing.
Most often, it’s simply the absence of a results-based marketing strategy. A marketing strategy is a plan of action designed to promote and sell a product or service. However, many companies I observe lack any plan at all, and worse, they fail to track the sources of their customers.
Utilize Visual Hierarchy in Typography for Marketing Design – In summary, it all boils down to purposefully guiding the viewers’ gaze and attention, with the most significant influence stemming from contrast and spacing. Typography achieves contrast in several ways, with weight being the most prominent method. Regarding spacing, elements that belong together should be placed closer. However, these techniques are only as effective as your design’s clarity of goals, relevance of content, and sound structure.