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holidays 2023 commercial
– allstate and it will fit

This Holiday campaign includes three spots directed by David Shane of ‘O Positive’, titled “Not Going To Fit” in which we meet a woman who is “a human tape measure,” immediately able to determine if, for example, grandma will be able to get a huge turkey into the oven, or if a man will be able to comfortably get into a garment. This scores on theme “holidays” and we all have ‘that one aunt’ as well as brand “you’re in good hands”. In my study group of family and friends, this was a universal #like. If there is any knock it would be, it doesn’t push any boundaries.