Marketing Calculator

new year 24 commercial
– calvin klein jeremy allen

Half of marketing is knowing when to jump on the bandwagon and when to jump off. Calvin Klein is usually driving the wagon but today they are jumping on the wagon. A very timely themed commercial that honestly, I feel they should have partnered with Converse! That being said, Jeremy Allen is not only ojectively very hot, he’s VERY hot right now! Calvin has found a way of extending the holiday marketing season into the awards marketing season.

One largely missed point is that the commercial is based in New York and the show which he is winning the awards for is based in Chicago. Every Chicagoan and New Yorker noticed this, trust! Aside from that, very well staged on an urban rooftop in the waning hours of the day and he is stripping down after a proverbially tough day.

Top three reasons why the New Calvin Klein 2024 ad campaign deserves a deeper look…

• It’s Bold and Sensual: The ad takes a departure from the brand’s usual clean-cut aesthetic, showcasing Jeremy Allen White in a series of stripped-down shots, both in black and white and color. The emphasis is on a male body and sensuality, which has sparked millions of views and conversation around it.
• It Reconnects with Brand Roots: The campaign does immense justice to Calvin Klein’s iconic 1990s ads, featuring supermodels like Kate Moss and Mark Wahlberg. This nostalgic touch taps into a sense of familiarity and desire for a return to simpler times.
• Controversy and Conversation: The ad has generated controversy. Some critics are calling it “overly sexual and exploitative”. However, this has only fueled the conversation and made the ad even more talked-about.

DOP – Renouned photographer Mert Alas
Soundtrack – “I Don’t Own Me” by Grace Carter
Video Source: CalvinKlein YouTube Channel