The right audience

“One thing we have learned about Marketing, it’s a numbers game”. You hear that story over and over in Marketing, both traditional and digital. It is our view, that is not the whole story. Customers need numbers but they like people. The growth of content marketing started because we are by nature, story tellers. Google advanced ‘that story’ by showing how many people wanted to hear our stories.

Analytics shows the value but sharing your story to the right audience at the right time is what marketing is all about. The only way a marketer can share your story, is by being a part of that story.

Kevin Krejca; Marketo Engage, 2016

Listening to elevator pitches from marketing professionals on how they can help your business is like watching funny cat videos; entertaining and even interesting but at the end of the day, mostly distracting. The problem is, you don’t want to video your cat any more than you want to do marketing. If you wanted ‘to do marketing’ you would have started a Marketing Agency. You want to know someone who does Marketing so you can keep doing you.

We love Marketing and never get bored sharing our stories with everyone. See some of our case studies here and reach out to us anytime, we’d love to learn more about you!