Category: Marketing

Yet, hundreds if not thousands of Small Businesses fail every day for lack of a committed direction in their marketing strategy. At Krejca Creative Group we not only empathize with these businesses we believe it is our mission to help them with their direction. As Parents, Coaches, and teachers assist the athletes with their choice…

In the end, Super Bowl TV commercials work best when they promote mass market products – through humor, use of animals, nostalgia and celebrities – as well as social causes that resonate with consumers. Linking a brand with memorable and creative storytelling is also an effective way to boost overall brand visibility.

And one bonus statistic for you to really consider having Krejca Creative Group help with your email marketing efforts: “Welcome” emails have the highest open rate of 82% – if we can convert JUST 10% of them, that’s an 8% increase in your sales!

To define a thing is to acknowledge its existence. Not sure if someone has said that before but it sure sounds real. We’ve seen the eTrade baby portray an action hero agent being called back into service, the H&R Block guy recreate the #DirtyDancing scene with a new client, and Mark Hamill portray a Jedi…

In advertising circles, The Academy Awards are known as the Super Bowl for women: the second most expensive night on TV to advertise. Social media is the key to Oscars marketing/advertising. It gives the regular awards show audience an additional 75% boost in eyeballs. The average AdSpot for an Oscars spot is going for $1.8M…

It is easy to be cynical about brands taking a stand on a political or social issue. Terms like greenwashing and pinkwashing didn’t appear out of thin air, after all, and those closest to these causes can sniff out a disingenuous attempt to curry favour from a mile away. But, equally, it’s important to remember…

Can you imagine your email subscribers converting, your bounce rate dropping, and the earned revenue from your email campaigns leading all digital spend? Those results are possible only if your email marketing is future-ready. As a result, personalization and data-backed insights are more critical than ever for making meaningful connections with your audiences.

One trick to steal I always am sure to encourage any time of the year is animation. Email hasn’t always been able to distribute animations but now it’s almost a requirement. Animations don’t have to be complicated or ‘over the top’ as these three examples demonstrate.

Prepare for Black Friday now. It is never too early to send a ‘save the date’! Tease your products, services, offerings with ‘Pre-Black Friday’ taglines. Run a major POS campaign in connection with an email outreach for Small Business Saturday. Local businesses tend to not think the biggest shopping weekend of the year applies to…

We’ve all been there. Or know someone who has. This Sunday (October 22nd) there’s a whole day devoted to going buck wild with that slip of a finger on your keyboard, unapologetically. But caps aren’t just for loud conversations or baseball. They can be used in emails for stylistic purposes, a simple way to help…

With 25 years of marketing experience under my belt, I can quickly assess what a business is doing right and wrong with its marketing. Most often, it’s simply the absence of a results-based marketing strategy. A marketing strategy is a plan of action designed to promote and sell a product or service. However, many companies…

In summary, it all boils down to purposefully guiding the viewers’ gaze and attention, with the most significant influence stemming from contrast and spacing. Typography achieves contrast in several ways, with weight being the most prominent method. Regarding spacing, elements that belong together should be placed closer. However, these techniques are only as effective as…