Digital Marketing is the highest ROI you can make for your business – period. The email silo alone is something like 14x. The internet is full of crazy numbers on how great Email Marketing, Digital Marketing, and SEO are for improving your business. That is not what we do. We tell you what it is and why you should care, in the simplest of terms. If you’ve found this page, please reach out for a simple and friendly conversation. No sales pitch, just friends sharing information.
What is Digital Marketing?
Digital marketing is any promotion of your business through digital channels, including search engines, websites, social media, email, SMS and mobile apps (like Chat GPT).
What is Marketing Automation?
Marketing Automation is the art of letting the tool do the work. Whether it be sending emails, scheduling social posts, or personalizing website content – marketing automation utilizes AI technology to analyze and apply the best case application of your content.
What is Google Data Studio (now Looker Studio)?
Looker Studio is Google’s answer to data visualization. In this case, it is decyphering data from Google Analytics and presenting it in an online user friendly format 24/7.
Why is digital marketing important?
Digital marketing allows you to target specific audiences where they live (in front of their computers and mobile phones), provides measurable results, and offers the most cost-effective way to reach your customers with your services.
How can I improve my website’s SEO?
Improving SEO involves keyword research (search .io), creating high-quality content (content is KING), optimizing website structure (your navigation bar) and meta tags (descriptive text in the code), building backlinks (we all want friends), and regularly monitoring and adjusting your strategy.
What are the main components of a digital marketing strategy?
The main components of a digital marketing strategy are: market research, content creation, website design and development, SEO, social media, email marketing and automation, PPC advertising, and analytics; not necessarily in that order.