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2024 Movie Motif Commercial
– taylor swift eras tour

Solo Stove partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote their smokeless fire pits.

“A masterpiece in viral marketing”, people said. Ad Age listed it at #18 on its Top 40 Ads of 2023.

Then Solo Stove CEO, John Merris, said on his LinkedIn at the time, “this one will go down as one of the best. Snoop Dogg is incredible to work with and we found the perfect collaboration between two brands.”

Our score is reflective of our take on the success of the campaign ‘assuming’ Brand Awareness was the goal with an anticipation of added sales.

Top three stars for The Eras Tour campaign:

• It was not over done. Given the ‘larger than life’ personality involved it would have been easy to fail on the side of over-blown.
• Marketing for a ‘One of the first of its kind’; There are very few theatrically released films of a billion dollar concert series.
• Can we ever have too much Tay-tay? I was literally sitting in a room with my family when one of our guests heard the commercial and stopped her conversation because she loved that song…