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holidays 2023 commercial
– coca cola and the santas

Coca-Cola jumped out early in the holidays commercial season with their standard ‘heart-string pulling’ “Everybody can be a Santa”. Production value is spot on and even fun. Leading with Santa’s as Firemen seems like an obvious genius moment! Super fun story line (no spoiler here) with a fun ending that keeps you all the way to the end. Plenty of product placement as well as the historical brand recognition. Coke recognizes the connection they have to the color red and they double-down on one of the colors of the season. Possibly to their demise in their disconnect from any other holiday symbols.