Marketing Calculator

superbowl 2022 commercial
– tmobile with dolly parton

Tmobile pulled out (no pun intended) all the stops with this commercial. I’m not biased because I am a Tmobile customer nor because I’m a huge Dolly fan… I’m biased because I come from the ‘school of yellow burst’ advertising and if Dolly Parton pulling anything out of her top isn’t a yellow burst, you have never seen a yellow burst. Creative in spades on this but probably a but heavy on budget. Tmobile clearly doesn’t need brand recognition but this went a long way toward brand personality.