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superbowl 2022 commercial
– budweiser and the clydesdale

Budweiser really makes the most of their Clydesdale’s as well they should. They are a show stopper and very affordable as they’re already a cost. Using a piece of your brand identity as a connecting piece to the general public is marketing gold! That being said, the story was cute but not really original and leads with a negative. Good chance lost some of the audience in the first half of the commercial. Given the competition this year in Super Bowl commercials, this was really ‘unremarkable’.