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superbowl 2022 commercial
– etrade baby

Baby comes out of retirement to save the people who are taking investment advice from meme’s. Brought in grown ups as ‘agents’ and included a baby counterpart… really making for a team atmosphere in the underlying message. Etrade has played the baby spokesperson ‘character’ really really well. It’s not overdone and yet it’s super relatable. The story was fun given the ’21-’22 ‘work from anywhere’ environment most of the globe was dealing with. While I’m sure there was some cost it was probably on par for most commercial production, the spot is very reusable, and I’m sure there’s no coincidence Etrade making a push right before tax season.