Marketing Calculator

superbowl 2022 commercial
– vroom dot com

Vroom.com is tying a car selling experience to the ease of using everyone’s favorite pocket stuffer, their cell phone. To exemplify this, viewers discover that this woman just sold her car online to a private buyer. This calls for a celebration which sends everyone into a musical frenzy, because the tenth time is usually the charm. To demonstrate how Vroom.com makes it easier than any other service, they show the up and down swing of emotions everytime the online buyer backs out and you get the negative notification. The musical aspect is fun that they are able to bring people from all backgrounds into the routine, but negative because it is extremely awkward in the story they are trying to tell.