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superbowl 2022 commercial
– kia and the robodog

Sure, the ode to the Energizer bunny is clear and almost infringement… But, we all love the Energizer bunny and this little guy had a lot more personality. KIA, like the others went all-in on the Electric cars movement and used a puppy to make the connection we have to our cars. Being an automaker means they had the money for production value and frankly, it was a fun to watch commercial. Low focus on the product, it was simply ‘always there’ which works on some levels. In terms of an automotive commercial, this was about average but probably much cheaper to produce.