Marketing Calculator

superbowl 2021 commercial
– hellmanns

Amy Schumer is your “fairy god-mayo,” here to save everyone from sad, boring leftovers. Taking a cue from post-holiday season ‘leftovers’, waste not, want not! With a wave of cutlery, Amy does a little Best Foods Real Mayonnaise magic and conjures up a Super Bowl LV-worthy spread. Don’t ask her to do anything else, though. Aside from the cute ‘fairy godmayo’ and the immediately relatable need for snacks during the game, Amy’s comedic delivery completely carries this spot. It was a fan favorite at my viewing party but I do question if it moved the needle in any substantial way for ‘Best Foods’.

Jump back to the marketing calculator gallery.

Marketing Calculator Integers

Marketing Score

  • USER EXPERIENCE
  • CREATIVITY
  • STRATEGY
  • INTANGIBLE
  • OVERALL VALUE
  • 8
  • 7
  • 7
  • 8
  • 6

Sum


Posted

in

by

Tags: