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superbowl 2020 commercial
– cheetos with mc hammer

Cheetos revealed earlier that the leftover Cheetos dust on your fingers is called Cheetle, which kicked off its advertising campaign for the Super Bowl and Cheetos Popcorn. By branding the mock-perfect social repellent of ‘cheetle fingers’, Cheeto’s makes a brand new product instantly relatable. To ‘up the game’ they add MC Hammer and his iconic 90’s rif “can’t touch this”. This is product launch marketing taken to the next level.