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superbowl 2020 commercial
– audi with Maisie Williams

Traffic jams are high-stress and Audi is navigating it in their Audi e-tron Sportback. As unsavory and sweaty characters grumble in response to the maddening gridlock, Maisie Williams begins to sing “Let It Go,” a fitting song for the moment. She turns away to let the storm of anger and pollution rage on, cuz the cold doesn’t bother her anyway. Audi encourages viewers of Super Bowl LIV to drive to a more sustainable future. Completely get the connection of ‘let it go’ and the stress of driving, but there was no clear connection between the EV and the stress reduction. Using Williams for a younger audience is smart but what is the audience demographic for an EV Audi?