Marketing Calculator
2024 La Dolce Velveeta
– kraft heinz 0524
The outcome reminds us of a Cravendale spot from 2015, where a hipster drank milk and rode a mechanical bull at the same time. Both are winners in their own right, but Velveeta Man’s afro and cowboy shirt combination gives him a slight edge. Such minor details elevate this cheesy-does-it effort to a chic but hasn’t quite jumped the shark yet level.
Production value is good and obviously affordable. Staying power is great (technically I’m pretty sure I’m late to the party on this one) and I wouldn’t be surprised if we see it placed more often during kick-off season.
Marketing Calculator Integers
Marketing Score
- USER EXPERIENCE
- CREATIVITY
- STRATEGY
- INTANGIBLE
- OVERALL VALUE
- 6
- 7
- 6
- 9
- 7