On May 4th, which has come to be recognized internationally as Star Wars Day, it felt like the perfect time to demonstrate how that brand, is a model for all brands – from the creativity behind its content to the business model that drives its ever-growing value.

A long time ago in a galaxy far, far away … Princess Leia was already creating digital video content. “Help me Obi-Wan Kenobi, you’re my only hope,” Leia urged in a personalized holographic message delivered via mobile droid. Her compelling call to action sparked one of the most famous and beloved trilogies – and media franchises – in history.

Making content extensible and accessible to many different audiences through many different styles and formats helps keep the Star Wars machine running perpetually, while still remaining fresh and interesting. Your brand can do the same.

Stories like these offer brands a helpful and crucial reminder: representation matters. The Star Wars franchise has tried to stay true to this foundational quality of its appeal; for example, a woman and a Black man were the main stars of the new sequel trilogy, which also featured the first Asian-American woman (Kelly Marie Tran) to have a major role in a Star Wars film.

Are you representational to your audience? Are you aware of your audience? Email campaigns? Marketing Automation? Improved SEO? Paid Social Ads? Let us know in the comments below!

Image in conjunction with tripleseat