Are you interested in email marketing and looking for ROI information to back-up your SMB estimates? You’re in luck, we at KCG have put together the Top 10 reasons you should increase the email marketing efforts of your small business!

Top Email Marketing ROI Statistics in 2024 for all businesses:

• Email generates $42 for every $1 spent
• Mobile devices account for about 60 percent of email opens
• 64% of small businesses use email marketing to reach customers
• 99% of email users are checking their email daily
• Professional marketers have found a 760% increase in revenue from building email lists and using email campaigns
• Half of the world’s population has an email address resulting in 4.3 billion accounts globally
• 4 out of 5 marketers said they’d rather give up social media than email marketing

Top Ten Reasons to Add/Increase your SMB Email Marketing:

1. The highest email marketing ROI is within the Retail/eCommerce/Consumer Goods sector of $45 for every $1 spent
2. At least once per month, 50.7% of email subscribers buy something from a marketing email
3. Businesses who segment email lists increase email marketing revenue by 760%
4. 91% of U.S. adults use email daily and emails encourage purchasing 3x more than social media
5. 60% of consumers bought something from a marketing email, only 12.5% would consider buying directly on social media
6. Over 60% of consumers enjoy receiving weekly promotional emails, 86% want one at least once per month
7. 65% of small businesses reach their customers through email
8. 72% of customers prefer email to be the main channel of communication from a brand
9. Email is 40 times more effective when it comes to acquiring real customers
10. Marketing emails specifically maintain an average open rate of 14.1%, with only 0.1% unsubscribing

And one bonus statistic for you to really consider having Krejca Creative Group help with your email marketing efforts:
“Welcome” emails have the highest open rate of 82% – if we can convert JUST 10% of them, that’s an 8% increase in your sales!

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