7 Black Friday trends in 2023:
- Retailers of all sizes will go bigger this year, offering more “pre-sale,” “sneak peek,” or “early access” campaigns to ramp up excitement and make subscribers feel more exclusive.
- Subject lines like “Black Friday starts now!” and “Shop local today!” will continue to flood inboxes, but consider getting creative with your subject lines; “Shop now for CyberMonday Savings”, “Boom! It’s Black Friday Savings NOW!”, “Small Business Saturday Specials Launch Today!”.
- Anti-Black Friday campaigns, which put a spotlight on bigger issues and appeal to consumers looking to support brands with corporate citizenship, will continue to gain momentum. You don’t have to be ‘anti-‘ to have a special cause. Focus on your cause!
- Black and white color schemes will dominate email designs, providing a sleek and monochromatic look that’s both stylish and compatible with Dark Mode. Remember, 75% of audiences are using Dark Mode even if you’re not.
- Personalized email campaigns will become more prevalent, tailoring content to subscribers’ preferences, recommending deals on recently viewed items, and promoting related products. Suggesting connected products / services to your current customers is helpful!
- Expect to see more mobile-specific messaging with CTAs focused on tapping instead of clicking, along with one-column email layouts for improved mobile viewing. One-column layouts doesn’t mean making pancakes, it’s giving your customers what they want.
- Gift guides will play a significant role in Black Friday campaigns, making it easier for shoppers to find the perfect gifts. Curate a few segmented lists including specials available only during the Black Friday weekend.
Prepare for Black Friday now. It is never too early to send a ‘save the date’! Tease your products, services, offerings with ‘Pre-Black Friday’ taglines. Run a major POS campaign in connection with an email outreach for Small Business Saturday. Local businesses tend to not think the biggest shopping weekend of the year applies to them but every business has an audience and that audience will making purchases that weekend. Why not from you?
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